Almanac started with an old-fashioned idea that aimed to redefine how we think of flour. They wanted a brand that evoked the nostalgia of the days when grain and flour were connected to the land and the community. At the same time, they wanted to modernize the idea of fresh-milled flour, and bring the unique flavours and styles of heritage grains to everyone. We stepped in to develop their visual identity and e-commerce store, helping them scale from local farmers’ markets to launching the brick and mortar Almanac Bakery & Urban Mill.